In recent times, Instagram has become the top-most social media platform. Also, its user base exceeds 600 million. Instagram turned out as a marketing tool that brands cannot neglect. You can make use of free Instagram followers trial to enhance your popularity. When the Instagram platform works appropriately, it can support building your brand and win you new audiences. Here, in this article, we will discuss a few ideas that every successful brand uses to develop their profile and gain most of their leads to measure their business.
Let us start!
1. Link With Customized Page
Most of the social media platforms let you tap on clickable links for every post you make. But Instagram is different from other platforms and brand profiles. Therefore clickable-link is not used everywhere. The comment and photo caption on Instagram is perfect for an engagement. Thus, it improves the user experience on Instagram.
Include your link for audiences to click as per your choice that takes into the specific landing page. But, when audiences see photos of motorcycle accessories on a static homepage, they may end up confused and leave.
Here are some ideas on Instagram customized page:
Landing Page: Your link needs to take visitors to a dedicated landing page. On this page, you need to provide extra details and context relevant to images or for your profile. Moreover, a landing website is needed if you run an eCommerce digital store. For instance, Madewell’s Instagram page features high-quality images for its products. The URL suggests that click-through will lead to customized landing pages on Instagram.
Long-Form Content: Targeting audiences in industries based on B2B requires to increase before the conversion takes place. For such cases, your clickable link needs to take visitors to long-form content such as blogs, newsletters, or videos that further instruct and groom potential audiences.
2. Host Contests
Contest drives the path that makes users communicate with your brand. The appealing content taps into the user’s in-built competitive drive while at once pushing to gain more. In simple terms, Instagram’s contest types you can perform based on your product or subject niche.
Let us take a look at few formats:
Like To Win: The Like to win contest format is simple. It needs audiences to follow your brand and like a post during a given time. Then, you need to choose a winner at random from this pool of newcomers.
How Contests Works: These contests have a low-field of entry and need optimal effort to enter.
The Downside: The quality of applicants is low as several will like in-passing to win a prize without having any real interest in your brand. To grab top-quality applicants, run these contests regularly.
UGC Contests: A user-generated content contest helps to gain audiences by promoting your brand. Create unique hashtags for your contest and call applicants to post an image of themselves using your product to enter the feed. For example, Starbuck hosted an Instagram contest in which they prompted coffee-lovers to make a cup with customized art and post the design as #WhiteCupContest. The winning selection would be made as a limited-edition cup.
3. Mention your People
In this contest format, you need users to tag people to enter the feed. The concept behind such a contest is to get tagged up by individuals to become your followers. Users try to tag their family and friends. As these people like you, they will focus attention on your request that increases the brand’s reach. For instance, Drinkwel performs a recurring mention of people contest in which followers must start to tag at least one friend to enter and win a prize.
4. Run Multiple Targeting Accounts
Try to focus on all your audiences from your Instagram profile. Most of the brands have multiple purchasing options to appeal to your audiences. Starting to achieve such a perfect task from one account improves the groups and includes groups for your page.
- Highlight different uses for your product
- Focus demographic location
5. Serve Up Exclusively
Make your Instagram post perfectly suitable for your audiences. Try to target them based on their favorite niches. You can attract the audiences in the following ways:
Provide Special Discount Offers: If you provide your audiences with special offers, your brand exposure gets increased by word of mouth. Most importantly, it helps to build strong connections with friends, families, and followers.
Conclusion
In this article, Instagram marketing methods for brands help to gain success. You can make contests, work on landing pages, work on multiple profiles. Thus, you can skyrocket your brands on Instagram by several marketing strategies to become successful and profitable.